Developing a website is one thing. Letting the world know about it is quite another. Your website is one among billions of others on the Internet today. Like you, they are also struggling to be found in the vast void of Cyberspace. NetMojo is here to help put your niche products or services in front of those who are looking for them. Contact NetMojo today to bring your website to the next level.
NetMojo is based in Banff, Alberta, Canada, the Heart of the Canadian Rockies. Banff is one of Canada's most popular tourist destinations, and is a familiar getaway for the people of the nearby city of Calgary, Alberta. The middle of the Rocky Mountains may seem like an unlikely location for a web development and Internet marketing company, but thanks to broadband Internet connectivity, we proudly serve clients from across Canada and around the world.
Here are some of the services that we offer to ensure that our customers are on the leading edge of Internet technology:
Our specialty is putting websites at the top of Internet search results. You found us, didn't you? Today, your search engine placement can make or break your business, especially if you have a product or service that is or could be offered outside of your geographical locality. Google is the new Yellow Pages. In fact, most of the web site logs that we've analysed show that typically 70 to 90% of website traffic comes from search engines, mostly Google. Therefore, business web development should be focussed on producing search results for targeted search terms.
An investment in Internet marketing, whether it is to re-design an existing website, or to develop a new site from scratch, will open your business to an almost limitless market where there is a perpetual demand for practically every niche, quirk and taste on offer.
The beginning of your success online is only an email away...
We don't pretend to know your business, or imagine that you want to spend a great deal of time teaching us about it. Whether you have a small business in Banff or Canmore, or a thriving empire in Calgary or Edmonton, we're sure of at least one of your business goals: to make money. Making our clients money is the focus of our work. Internet marketing shares some common elements with offline marketing, but one should not be tempted to think that there is a seamless overlap between the brick-and-mortar world of business and the emerging Internet marketplace. It's a whole new paradigm. Our job is to figure out how your business can profit most in this environment.
We understand the Internet marketplace, and how business is done here. We would like to share our knowledge with you, to help you expand your business, and offer your unique products or services in this new, nearly limitless market. We will work with you to figure out the best combination of technologies — such as an optimized, accessible website, e-commerce integration, customer interaction, and contextual online advertising — that would be of highest value to your unique business.
Contact NetMojo today to discuss the possibilities for your business to tap into The Long Tail of the Internet marketplace.
Also known as "website optimization", or "optimisation", if you prefer the Commonwealth spelling, is increasingly important for any website today. Basically, SEO is the art and science of making a website search engine friendly, such that given specific search terms, your website will be listed as close as possible to the top of Internet search results.
For example, suppose you have a business operating in Banff, Canmore and Calgary that sells outdoor clothing. Suppose this fictional business is named "Alberta Mountainwear". A potential customer from Calgary is going hiking and needs to buy some clothes, so they go to Google and search for "outdoor clothing in Banff". Google lists over 200,000 matches, but on the first few pages of search results, "Alberta Mountainwear" is nowhere to be seen — your fictional business just lost a sale.
This is where search engine optimization comes in. As a savvy business owner, you would like to capitalize on the opportunity that the Internet provides, so you contact NetMojo to do some Internet marketing for your website. Together, we work out a plan based on your business goals, budget and expectations, and we get to work on keyword research. Once we have established the likely words and phrases that your potential customers will be searching on, we take a close look at the innards of your website, and come up with a plan for how it can be restructured so that search engines list your business at the top of the search results for the keywords that we have identified.
The opportunity cost of not doing search engine optimization will eventually be too much for any modern business to survive. It already provides a significant business advantage to those who take the initiative, and the earlier one starts building presence online, the stronger their Internet marketing credibility will be. Contact NetMojo today to start building for the future.
Valid, semantic mark-up, strategic information architecture, microformats, the separation of style and content, and accessibility are hallmarks of good design in an age where thousands of different devices with unknown capabilities are connecting to the Internet, and they all need to be able to read the information on your website. Websites are increasingly being accessed by mobile phones and other devices with tiny screens, text-to-speech readers are becoming widely deployed, browsers are embedded in automobiles, web documents are sent to printers of all sorts — the list goes on, and it will continue to grow. Sites designed with web standards will remain accessible across the board, and that is good for business.
These are some of the reasons that NetMojo takes great care to comply with web standards in its design and development of websites and applications. Another great reason, and the primary motive for most businesses who switch to standards-based designs, is that valid mark-up is most easily "readable" by search engines. Standards-based design is an essential component of our search engine optimization strategy, because it has been our experience that search engines favor sites with valid markup, rewarding them with better search results. Websites that comply with web standards tend to get higher rankings. Higher search rankings bring in massive amounts of web traffic, and that is good for business.
Contact NetMojo today to start validated, standards-based web development that drives traffic to your website.
The term "Web 2.0" represents the next generation of the web. It is focussed on the users, on interactivity, on exploiting the group mind to create and categorize content. Research shows that presently over half of web users aged 12 to 17 use social networking sites such as MySpace, YouTube and Facebook.
Blogging is now an essential component of Internet marketing, and the preferred method of customer interaction via the web. Speaking on the subject of business blogging and allowing customer feedback as part of corporate web content, David Liep, Corporate Webmaster for IBM, remarked at the recent WWW conference in Banff:
The conversation [on the Internet] is going to happen with or without you. As a business, you have to decide whether to stick your head in the sand, ignore it and hope for the best — or whether to be part of that conversation.
NetMojo is focussed on helping its customers be part of that conversation, to leverage these new technologies to benefit both the community of users and the business.
Your bricks-and-mortar business is in for a surprise: the world marketplace is at your door, in the form of an e-commerce website for your products or services. E-commerce does not suffer the limitations of shelf space and limited selection. The economics of selling on the web are completely different, blowing previous models of consumer behavior out of the water. The Long Tail of the demand curve is where modern businesses, empowered by the Internet, can cash in, big time.
In a typical bricks-and-mortor retail store, for example, 20% of the products accounts for 80% of the sales. For many online businesses, 90% of the products account for an equal share of the sales! This is because the scale of the Internet, coupled with the appropriate technologies to make your content findable, allow for a vast number of niche demands to be fulfilled.
Contact NetMojo to tap into these technologies, and bring your business to the worldwide audience that needs it.
Has it been a little while since your website has changed? Time for a website makeover? Netmojo can not only give your website a makeover with a fresh, new and modern look, but we will take it a step further, as a part of our standard service. Since NetMojo is firmly committed to designing with web standards, a makeover from us will bring your website into the 21st century, and make it permanently easier to maintain and update with the times.
Contact NetMojo to discuss how your business can take advantage of what the new and improved Web 2.0 has to offer...
NetMojo is based in Banff, Alberta, Canada, the Heart of the Canadian Rockies. Banff is one of Canada's most popular tourist destinations, and is a familiar getaway for the people of the nearby city of Calgary, Alberta. The middle of the Rocky Mountains may seem like an unlikely location for a web development and Internet marketing company, but thanks to broadband Internet connectivity, we proudly serve clients from across Canada and around the world.
© 2008 NetMojo • +1 403 431 0881 • Banff, Alberta, Canada
